How To Advertise Online: The 8 Golden Rules Of Successful Advertising
By Marcus Yeo
This article inspiration came from Peter Sun and his years of marketing philosophies, research, and survey. His proven business models have
| helped to turn numerous businesses in any field from negative profiting business into successful and profitable business. Here are some of the lessons I learned on successful advertising applicable to businesses in any form. |
Golden Rules 1: Treasure your Existing Customers
Based on research marketing survey, it is 5 times easier to sell to your past clients than to get a new customer. Thus, your existing customers are definitely most targeted buyers. Since you have established your reputation and contact with your existing customers, you can sell something else to them by direct mail. It is by far
| the most efficient way to get more business. Due to this fact, it is only logical that 70% of your advertising dollars should be spent on re-selling to your existing customers. |
Golden Rules 2: Target the Right Player
As far as possible, sell only to “players”. It is far easier to make money by selling half as much but at double the price. This actually results in less work and more profit for your business, leaving you higher profit margin to improve your marketing and customer service. If you need to get new customers, by far the cheapest and most efficient way is to offer free sample of your product or service. You may be giving away your sample worth at certain market price, but in actual fact the sample only cost you a fraction of the “market price” known to your potential customers. Also equally importance is to aim your free sampling only at the “players”.
Golden Rules 3: Generate Informative Ads
The more information you give in your ads, the more you’ll sell. Provide as much as possible, information any interested buyer would wish to know. Remember that your ads are targeted at the ‘players’. These are the people who want what you selling and have the money to pay for it. Since they are interested, they definitely interested in reading your informative ads. Don’t you think it will be good if your ads is informative enough to let readers decide straight away that this is the product they looking for. Writing off the chances of your customers needs to get back to you as well as your competitors for details and best offered deal. To back this claim, research clearly shows that ads that look like editorial articles get 500% more readership than ads that obviously look like ads. So by creating your ads informative and looking like the stories in the publication, you will get more sales.
Golden Rules 4: Find the Right Appeal
When promoting your products, find the “right appeal”. This could play a critical part in your sales. Your must get the right appeal across in your advertising. What benefits your customers get by using your product. And the best way to find the right appeal is to ask your best customer why they buy from you. Use benefit headlines in all your ads. On average 5 times as many people read the headline as read the rest of the ad. If reader’s attention is caught by the headline – they read on. The best headlines are those that promise the reader a benefit
Golden Rules 5: Client Testimonials can Works Wonder
Client testimonials increase credibility and sales. Like a referral, a testimonial is a third party endorsement and therefore is much more believable. If you say something about your product or service it may sound like boasting. If someone else says it, it’s believable.
Golden Rules 6: Monitor your Ads Response
Never ever run any advertisement without monitoring the response. If it doesn’t sell your products, get rid of it fast. But once you find an ad, sales pitch or marketing strategy that works for you, keep doing it. In fact you need to monitor everything you do to promote your business. Have records of details of each promotion or ad you run and the results it brought you. It definitely maximizes your advertising results per dollar spent on it.
Golden Rules 7: Use the Right Gauging Tool
Don’t try to be creative or original. Pretty ads don’t sell products. The most appealing and artistic ads seldom make people buy the products they are supposed to be selling. The ads that win awards for the advertising agencies that create them rarely win sales awards for the clients! The only advertising results from your point of view, is not how many people remember your ads – but how many actually went and bought your product. High recall rate is only provides advertisement for advertising agencies. There is no relationship between advertising recall and actual sales.
Golden Rules 8: Test your Ads at Small Scale
Test every ad, sales letter or marketing campaign before betting your house on it. Test everything on a small scale before you commit large amounts of money to it. If it works you expand it. If not, you change it until it does work. Don’t listen to opinions and advice from well meaning friends, family and business associates. Test the ad instead – you’ll make a lot more money that way.
I hope you find my article contents useful. As a reward to all my value readers, I’m giving away a FREE copy of the 325 pages E-book, Dotcomology – The Science of Making Money Online, at MY Plugin Profit Business Site. You are also welcome to subscribe for my Plugin Profit Business Newsletter for all internet marketing related latest updates. These are all given to you Absolutely FREE! So visit MY Plugin Profit Business Site now, you got nothing to lose and everything to gain.
Marcus Yeo, The Inspired eBiz Entrepreneur
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