By Lee Cole
Squidoo is a great resource for any webmaster to use for a lot of reasons. I use Squidoo a lot for testing markets.
| One of my favorite uses, however, is for building the page rank of sites that I host at my web host. Building page rank is one of the keys to the search engine optimization of your site. Google likes pages that other sites like. |
One of the most important off-page criteria that affect your website’s rankings in the search engine results pages (SERPs) is page rank.
| Page rank is one of the key elements to Google’s ranking system. Page rank works like this: your web page’s rank is higher the more sites that link to you. These incoming links are often called “backlinks”. Having more rather than less backlinks is good. |
Not all backlinks are equal in Google’s mind, however.
Of great importance is the “importance” of the site that links to you. So, being linked to from the Centers for Disease Control’s site would be considered very good, while a link from a link farm that you paid for would be considered very poor. As a matter of fact, the link farm link would be so devalued that it might even cost you points in Google’s system.
All internet entrepreneurs want to game the system somewhat. And why wouldn’t we? There’s money to be made, and if my site’s pages are ranked higher than my competitors, then I get more traffic and make more money.
So, it would be great if you could manufacture backlinks that would actually help your position in the SERPs, rather than hurt it. Squidoo, and also many other Web 2.0 sites, are great for this.
When I plan a site, I have main keyword phrase that I want my home page to eventually rank for. So, to use the perennial dog training example, I would eventually want my site to rank in the top 10 for “dog training”. Well, dog training is a huge niche, and a top spot for that particular keyword phrase is not going to happen any time soon.
So, what I do is this. I use WordTracker and find lots of keyword sub-phrases related to dog training. Just as an example, let’s say that would be “training German Shepherds”. I’ll find several of these medium popular keyword phrases, which I’ll use for my navigation bar. I’ll further sub-divide these tier two phrases into what I call tier three keyword phrases that are searched on enough to make them worthwhile for me to write pages for, but which have less competition.
This is where Squidoo and the other Web 2.0 type sites enter into the picture.
Let’s say I’ve got a tier three page whose main keyword phrase is “housebreaking German shepherd puppies.” Well, in order to rank that phrase at the top of the search when someone types “housebreaking German shepherd puppies” into Google, I’ll create a Squidoo site (called lens) that has the same keyword phrase, and link it to my page using the same keyword phrase as the anchor text.
There’s a lot more to know about this, but this is a glimpse of how you can make your pages rank higher in the SERPs by creating backlinks using Web 2.0 sites.
To learn more about how to promote your website, download my free ebook: [http://www.internet-persuasion-techniques.com/sqpg1.html]Five Steps to Web Profits!
Lee Cole is an successful internet marketer who can help you get your internet business up and running, and most importantly–profitable! To learn more, [http://www.internet-persuasion-techniques.com/sqpg1.html]visit Lee’s website!
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